Resume

Jenilee De La Fuente

(408) 821-6874

Jenileedelafuente@gmail.com

http://www.Linkedin.com/in/Jenileedelafuente

Twitter.com/Jenilee_Dlf

EDUCATION

B.S., Public Relations, San Jose State University, Minor in Radio, Television, and Film

EXPERIENCE

 Cartoon Network Public Relations Intern, Time Warner – Turner Broadcasting System, Los Angeles, CA, June 2014 – August 2014

  • Track, save, and update press coverage for Cartoon Network and Adult Swim
  • Produce weekly show newsletter for press distribution list and manage mailing screeners
  • Assist in event preparation (Comic-Con, Boys and Girls Club) including schedules, face sheets, and photographer shot list, and team itinerary, and press RSVP lists.

Digital Marketing Intern, LiveHive, San Jose, CA, March 2014 – May 2014

  • Created B2B sales/marketing content for website blog, social selling e-book, & infographics
  • Produced email marketing campaigns using Act-On software for A/B testing
  • Created, moderated, and recapped LiveHive’s weekly Twitter chat #B2Bsaleschat & its social strategy

 Marketing Intern, HTC, San Jose, CA, March 2014 – May 2014

  • Promoted HTC’s “Power to Give” campaign through social media
  • Shared relevant content and create editorial calendar for Facebook page
  • Headed publicity efforts by partnering with student media outlets

 Content Reviewer (Temp.), Zazzle, Redwood City, CA, July 2013 – January 2014

  • Reviewed customers’ and site’s designs to ensure orders do not infringe copyright policies
  • Conducted quality control for customers’ designs before production
  • Evaluated customer reviews on Zazzle.com website

 Lead Brand Ambassador, Amazon, San Jose, CA, July 2013 – September 2013

  • Oversaw a team of 10 brand ambassadors to execute on-campus marketing “Amazon Student” campaign
  • Implemented a detailed pre-promotional marketing plan and orchestrated giveaway events
  • Succeeded in our goal to sell out the Amazon Student “Back to College” concert in the San Francisco Bay Area

Public Relations Intern, Lewis PR, San Francisco, CA, January 2013 – May 2013

  • Scanned, tracked, and updated coverage for multiple B2B tech accounts
  • Drafted and edited media alerts, pitches, briefings, and Lewis PR social media accounts
  • Used Vocus, Cision, and ITDatabase as tools to update media lists and conduct research

Entertainment Content Editor Intern, Indivly, Boston, MA (virtual), June 2012 – August 2012

  • Produced a number of the “Most Viewed” content in the Entertainment category for Indivly such as “15 Books to Read Before They’re Movies,” which garnered 835 Facebook likes and 44 Twitter retweets
  • Created Indivly’s Instagram account and increased Facebook page likes by 20 percent by July

PROFESSIONAL AFFILIATIONS

 Chapter President, Public Relations Student Society of America, SJSU, June 2013 – June 2014

  • Spearhead and delegate chapter committees and chair positions
  • Preside over general chapter and board meetings
  • Organize chapter’s New York City and San Francisco Fall/Spring agency tours
  • Supervise the planning of the 2014 PRSSA West Coast Regional Conference that includes a keynote speaker, 15 panel/presentation sessions, PR challenge, and job/internship fair
  • Previous role: Newsletter writer (2011-2012), Director of Membership (2012-2013)

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